Proposal · June 2026 YouTube Advertising · Video SEO · Channel Optimisation

Get found first.
Get chosen fast.
Grow on repeat.

A YouTube growth programme for Clear Credit Solutions. Real watch time, a real audience and metrics that stick, built on YouTube advertising paired with proper video SEO, so your priority videos reach ready-to-act viewers and the numbers hold up under YouTube's own checks.

◆ The opportunity
Real watch time, the right way
Your four priority videos, served in sequence to people actively looking for credit help, with watch time and engagement YouTube counts as genuine rather than filters back out.
See the plan ↘
Prepared for
Clear Credit Solutions
Peter Cole · clearcreditsolutions.com.au
Prepared by
Robert Hickey
Director, Fresh Digital · Performance digital partner
01 · Executive Summary

The opportunity

Clear Credit Solutions set out to strengthen its presence on YouTube by lifting watch time and engagement across four priority videos. The instinct is right: Google owns YouTube, so a stronger video footprint feeds your wider search presence. The method is what decides whether that effort pays off. Done properly, this becomes genuine reach to people actively looking for credit help, not numbers that spike for a week and then get stripped back out.

This proposal sets out the clean, durable version of exactly what you're after. We run YouTube advertising through Google Ads to buy real watch time, and we optimise the four videos directly inside your channel so they're built to be found, watched and acted on. One programme, real metrics, your presence protected.

⚠ Why the watch-time shortcut backfires

What happens when engagement is manufactured rather than earned
  • ✕
    A handful of staff watching four videos won't move a real channel, so the effort buys very little either way
  • ✕
    Coordinated viewing to inflate watch time is exactly the pattern YouTube's fake-engagement policy detects
  • ✕
    If it's ever scaled, or routed through any view-buying service, YouTube's systems strip those signals back out
  • ✕
    At worst it puts the channel at risk of a penalty, not a trade worth making for a presence you've built up
02 · Scope of Work

What's included in the programme

Two parts, working together. We optimise your four priority videos directly inside the channel, then run a YouTube advertising campaign that puts real, qualified viewers in front of them. Both are handled by the same in-house team and rolled into one monthly report.

1
YouTube Advertising · Google Ads
Real watch time, bought right

The legitimate way to buy watch time is YouTube advertising through Google Ads. We build and run the campaign that puts your four videos in front of people actively looking for credit help, then manage the spend like it's our own, focused on genuine views and enquiries rather than vanity numbers.

→
Video ad sequence. Your four priority videos served in order, so one viewer is guided through the full credit-repair journey.
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In-stream & in-feed ads. Skippable in-stream plus in-feed placements that reach viewers on YouTube and across the network.
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Intent-led targeting. In-market finance and loan audiences, plus custom intent built from searches like "remove default credit file" and "fix credit score Australia".
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Remarketing. Re-engage people who've visited the site or watched the channel, bringing them back to the next video.
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Daily management. Bids, budgets and placements monitored and tuned so spend is never wasted.
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Financial-services verification. Google's advertiser checks for the credit category handled before launch, so the campaign isn't knocked back.
2
Video SEO & Channel Optimisation
Built to be found

With access to the channel, we optimise the four priority videos directly inside YouTube Studio, so they rank, get suggested, and turn views into action. This is the on-video work, the titles, headers and the rest, done for you rather than handed over as a spec.

→
Titles & descriptions. Keyword-led, rewritten around what your audience actually searches.
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Tags & chapters. Proper tagging plus timestamped chapters so viewers reach the part they need.
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Captions & thumbnails. Accurate captions and custom thumbnails that lift click-through.
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End screens & cards. The four videos cross-linked so each one feeds the next.
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Credit-repair journey playlist. A single playlist that holds viewers across all four videos.
3
Tracking, Reporting & Compliance
Metrics that stick

Numbers that mean something, tied back to real outcomes, plus the compliance groundwork that keeps a credit-services campaign live.

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Conversion tracking. Views, site visits and enquiries from the campaign recorded, so we can prove what's working.
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Monthly reporting. View rate, average watch time and earned actions in plain English, tied to leads rather than vanity counts.
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Sensitive-category compliance. Credit, credit scores and home loans sit in Google's financial-services category; we handle the extra ad rules and verification.
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Australian advertising overlay. The ASIC considerations for finance advertising factored in before spend goes live.
◆

One team. One report. The campaign and the on-video work are run by the same in-house Fresh Digital team and rolled into a single, plain-English monthly report. No jargon, no smoke and mirrors, just the metrics that show what your spend is doing.

03 · The Strategy

One viewer, the whole journey

The clever part is sequencing. Instead of four videos competing for attention, we serve them in order as a single YouTube ad sequence, so a viewer who watches one is guided to the next. That maps your four priority videos onto the exact path a worried borrower takes, and it delivers the watch time and engagement you wanted, earned the right way.

✓
1 · Why Your Credit Score Has Suddenly Dropped. Opens the journey and catches the moment of concern.
✓
2 · Can You Remove A Default? Answers the first real question once they're paying attention.
✓
3 · How To Fix Your Credit Score. Turns concern into a clear path forward.
✓
4 · Avoid These Home Loan Application Mistakes. Lands them on the outcome they actually want.
◆ Why this beats the shortcut

Watch time that YouTube counts

Paid views through Google Ads are real people choosing to watch, the exact signal YouTube is built to reward rather than filter. Pair that with the on-video SEO and Clear Credit Solutions gets a real audience, watch time that holds, and a channel that keeps working long after the campaign window.

Guided, not scattered
Sequencing walks one viewer through all four videos in the right order.
Qualified from the start
Targeting reaches people already searching for credit and loan help.
Metrics that hold up
Genuine watch time and earned actions, measured against real enquiries.
04 · How It Works

Our process. Simple, transparent, effective

No black box. From the first call to ongoing growth, you always know what we're doing, why, and what it's returning.

01
Access & audit
Access to the channel and Google Ads is set up, and the four videos and current settings are reviewed.
02
Channel optimisation
Titles, descriptions, tags, chapters, captions, thumbnails, end screens and the playlist built out in Studio.
03
Campaign build
The ad sequence, targeting, conversion tracking and financial-services verification put in place.
04
Launch
The campaign goes live, with ad spend paid directly to Google.
05
Optimise
Bids, audiences and placements tuned on real data, so cost per view keeps improving.
06
Report
A clear monthly report in plain English: watch time, view rate and enquiries, with no jargon.
05 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

The Fresh Digital team in session
Your strategy, our team
4.7
★★★★★ Live Based on 67 Google reviews
★★★★★
"Outstanding service and the product was exactly what I was after."
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★★★★★
"Customer service and knowledge second to none. Highly recommend."
Robert MartinGoogle
★★★★★
"Rob explained everything in detail and the prices were very affordable."
Chloe SchofieldGoogle
★★★★★
"Always quick to respond and they follow up on everything immediately."
Brad TreloarGoogle
14yr
Established & trading since 2011
2,000+
Clients served across AU & APAC
40yr+
Combined director-level experience
✓
Tailor-made strategies, never one-size-fits-all packages.
✓
Simple, meaningful reports with metrics you'll actually understand.
✓
Affordable pricing for real work, done by real people.
✓
Gold Coast based, available and always responsive.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
◆ Inside Fresh Digital
Inside the Fresh Digital studio
Inside Fresh Digital
The Fresh Digital team at work
The Workstation
06 · Investment

Investment, in plain numbers

One one-off setup fee and a single monthly retainer covering the channels in your programme. Where ads are involved, the ad spend is separate and paid directly to the platform, with no markup, so every dollar of it goes to reaching customers.

One-off · Month 1 setupInclusion
Video SEO across the four priority videosIncluded
Titles, descriptions, tags, chapters & captionsIncluded
Custom thumbnails, end screens, cards & playlistIncluded
Ad campaign & sequence build, targeting setupIncluded
Conversion tracking & advertiser verificationIncluded
One-off setup fee$950 + GST
Monthly · 3-month campaignInclusion
YouTube ad management & optimisationIncluded
Bid, budget & placement managementIncluded
Audience & targeting refinementIncluded
Watch time & conversion trackingIncluded
Monthly report + strategy touchpointIncluded
Monthly retainer$600 + GST
◆

The bottom line. A one-off $950 + GST in Month 1 builds and tracks the programme: the on-video SEO across all four videos plus the full campaign build. The monthly retainer of $600 + GST then covers management and reporting across the three-month campaign. Recommended ad spend of around $1,500 / month is paid directly by Clear Credit Solutions to Google, with no markup, so every dollar goes to reaching viewers.

All fees are quoted in Australian Dollars and are exclusive of GST. The one-off setup fee is $950 + GST, invoiced in Month 1. The monthly retainer is $600 + GST, charged across the three-month campaign and invoiced on the same date each month. Recommended ad spend of approximately $1,500 / month is paid directly by Clear Credit Solutions to Google and is not invoiced through, or marked up by, Fresh Digital; the exact figure is confirmed before launch. In-stream view costs vary, so the watch time a given budget buys is an estimate, not a guarantee. This proposal is valid for 30 days from issue.

07 · Next Steps

Ready to get started

01
Accept below
Confirm your name and role to accept the scope and investment, or send through any questions first.
02
Access & setup
We're granted access to the channel and Google Ads, then build the on-video SEO and the campaign.
03
Campaign live
Ads switch on with spend paid direct to Google. The three-month campaign begins.
04
Reporting
Your first plain-English report lands at the end of Month 1, with watch time and enquiries tracked throughout.

Accept this proposal

Enter your name and role to accept the scope and investment set out above. Accepting opens a pre-filled email to confirm with Fresh Digital.

✓

Proposal accepted

Robert Hickey, Director at Fresh Digital
Your key contact
Robert Hickey
Director, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the brief through to handover.

Fresh Digital · Australia's digital partner · 14 years of search & digital
rob@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226