Proposal · June 2026 YouTube SEO · Meta Ads · Facebook & Instagram

Get found first.
Get chosen fast.
Grow on repeat.

A video growth programme for Clear Credit Solutions. We optimise your four priority videos for organic reach on YouTube, then put them in front of the right audience on Facebook and Instagram through Meta, the platform that permits credit advertising. Real watch time, a real audience, and paid reach that stays inside the rules.

◆ The opportunity
Real watch time, the right way
Your four priority videos optimised for organic reach on YouTube and amplified to the right audience on Facebook and Instagram, the compliant way, with watch time and engagement that's genuinely earned.
See the plan ↘
Prepared for
Clear Credit Solutions
Peter Cole · clearcreditsolutions.com.au
Prepared by
Robert Hickey
Director, Fresh Digital · Performance digital partner
01 · Executive Summary

The opportunity

Clear Credit Solutions set out to strengthen its presence on YouTube by lifting watch time and engagement across four priority videos. The instinct is right: Google owns YouTube, so a stronger video footprint feeds your wider search presence. The method is what decides whether that effort pays off. Done properly, this becomes genuine reach to people actively looking for credit help, not numbers that spike for a week and then get stripped back out.

This proposal sets out the clean, durable version of exactly what you're after, across two platforms. On YouTube we optimise the four videos for organic reach, because Google doesn't permit paid ads for credit services, so there the way to grow is to earn it. On Facebook and Instagram we run the paid budget, because Meta does allow credit advertising when it's done right. One programme, real metrics, your presence protected.

⚠ Why the watch-time shortcut backfires

What happens when engagement is manufactured rather than earned
  • ✕
    A handful of staff watching four videos won't move a real channel, so the effort buys very little either way
  • ✕
    Coordinated viewing to inflate watch time is exactly the pattern YouTube's fake-engagement policy detects
  • ✕
    If it's ever scaled, or routed through any view-buying service, YouTube's systems strip those signals back out
  • ✕
    At worst it puts the channel at risk of a penalty, not a trade worth making for a presence you've built up
02 · Scope of Work

What's included in the programme

Two platforms, one set of videos. We optimise your four priority videos for organic reach on YouTube, and run them as paid ads to the right audience on Facebook and Instagram. Both handled by the same in-house team, and rolled into one monthly report.

1
Meta Advertising · Facebook & Instagram
Paid reach, done compliantly

Meta is the platform that permits credit advertising, so this is where the paid budget goes. We run your four videos as ads across Facebook and Instagram to the right audience, managed like it's our own money, and built to clear Meta's strict credit rules rather than get knocked back. We also set the pages up first, so every click lands on a profile that looks established and earns trust.

→
Campaign build & Special Ad Category. Set up correctly under Meta's Credit category from day one, so the account stays healthy.
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Compliant creative. Your four videos cut for Facebook and Instagram, with copy written to Meta's credit rules, educational, no claims that get ads rejected.
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Broad-interest audiences. Personal finance, financial literacy, debt management and home-buying interests, the targeting Meta still allows for credit.
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Lead forms. Instant forms on Facebook and Instagram so an enquiry takes a tap, not a long detour to the site.
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Page foundation. Your Facebook and Instagram profiles tidied and optimised, with a starter batch of posts and reviews switched on, so ad traffic lands on a credible, active page.
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Pixel & retargeting. The Meta pixel on the site, plus re-engagement of site visitors and video viewers within the category rules.
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Daily management. Budget, audiences and creative monitored and tuned so spend is never wasted.
2
YouTube Video SEO & Channel Optimisation
Earned, durable reach

Paid ads aren't allowed for credit on YouTube, so there we build reach the durable way, organically. With access to the channel, we optimise the four priority videos directly in Studio so they rank, get suggested, and keep working long after any ad budget.

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Titles, descriptions & tags. Keyword-led, rewritten around what your audience actually searches.
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Chapters & captions. Timestamped chapters and accurate captions, for viewers and for YouTube's search.
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Custom thumbnails. Clear, consistent thumbnails built to lift click-through.
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End screens, cards & playlist. The four videos cross-linked into a single credit-repair journey that holds viewers.
3
Tracking, Reporting & Compliance
Clean and accountable

The measurement that ties spend to outcomes, and the compliance groundwork that keeps a credit advertiser live on Meta.

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Financial-advertiser verification. Meta's business and identity verification handled, supported by your Australian Credit Licence.
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Conversion & watch-time tracking. Meta leads and conversions, plus YouTube watch time and retention, all tracked.
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One combined report. YouTube and Meta in a single plain-English monthly report, tied back to enquiries.
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Ongoing compliance watch. Creative and copy kept within Meta's credit and personal-attributes rules as the account scales.
◆

One team. One report. The YouTube optimisation, the Meta campaigns and the reporting are all run by the same in-house Fresh Digital team and rolled into a single, plain-English monthly report across both platforms. No jargon, no smoke and mirrors, just the metrics that show what's working.

03 · The Strategy

One journey, two platforms

The four videos work best as a journey, not four separate clips. On YouTube we chain them with a playlist, end screens and cards so a viewer who finds one is carried to the next. On Meta we run the same four as paid ads in the right order, so a cold viewer on Facebook or Instagram is walked through the exact path a worried borrower takes. Same videos, two platforms, one story.

✓
1 · Why Your Credit Score Has Suddenly Dropped. Opens the journey and catches the moment of concern.
✓
2 · Can You Remove A Default? Answers the first real question once they're paying attention.
✓
3 · How To Fix Your Credit Score. Turns concern into a clear path forward.
✓
4 · Avoid These Home Loan Application Mistakes. Lands them on the outcome they actually want.
◆ Why Meta, and why it stays compliant

Advertising credit the right way

Credit advertising is one of Meta's most tightly policed categories, and getting it wrong means rejected ads or a disabled account. We run it inside the rules from the start: declared under Meta's Credit Special Ad Category, with educational copy that never implies it knows your situation or promises a guaranteed result, and verification backed by your Australian Credit Licence. The upside is real watch time and real enquiries on a platform that actually permits this, with the account kept clean as it scales.

Built to clear review
Special Ad Category and compliant creative, so ads run instead of getting knocked back.
Licence-backed verification
Your ACL (531825) supports Meta's financial-advertiser checks.
Earned and durable
The YouTube SEO keeps working with no spend behind it, long after the campaign.
04 · How It Works

Our process. Simple, transparent, effective

No black box. From the first call to ongoing growth, you always know what we're doing, why, and what it's returning.

01
Access & verify
Access to the channel and ad account is set up, and Meta business and financial-advertiser verification is started.
02
YouTube SEO
The four videos optimised in Studio: titles, descriptions, tags, chapters, captions, thumbnails, end screens, cards and playlist.
03
Meta build
Campaign and Special Ad Category setup, broad-interest audiences, the pixel and lead forms, and the four videos cut for Facebook and Instagram.
04
Compliant launch
Ad copy written to Meta's credit rules, reviewed, and launched with spend paid directly to Meta.
05
Optimise
Audiences, creative and budget tuned on real data across both platforms, so cost per lead keeps improving.
06
Report
One plain-English monthly report covering YouTube watch time and Meta results, tied to enquiries.
05 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

The Fresh Digital team in session
Your strategy, our team
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Established & trading since 2011
2,000+
Clients served across AU & APAC
40yr+
Combined director-level experience
✓
Tailor-made strategies, never one-size-fits-all packages.
✓
Simple, meaningful reports with metrics you'll actually understand.
✓
Affordable pricing for real work, done by real people.
✓
Gold Coast based, available and always responsive.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
◆ Inside Fresh Digital
Inside the Fresh Digital studio
Inside Fresh Digital
The Fresh Digital team at work
The Workstation
06 · Investment

Investment, in plain numbers

One one-off setup fee to build both sides of the programme, a single monthly retainer to run and optimise them, and your Meta ad spend on top, paid directly to Meta with no markup. The YouTube optimisation, the Meta campaigns and the reporting are all included in the fees below.

One-off · Month 1 setupInclusion
YouTube video SEO across the four priority videosIncluded
Meta campaign & Special Ad Category setupIncluded
Four videos cut into compliant Facebook & Instagram ad creativeIncluded
Financial-advertiser verification (backed by your ACL)Included
Meta pixel, lead forms & tracking setupIncluded
Facebook & Instagram page foundation (profile + starter posts)Included
One-off setup fee$950 + GST
Monthly · ongoingInclusion
Daily Meta ad management & optimisationIncluded
Creative & audience refresh across Facebook & InstagramIncluded
Ongoing YouTube refinement & new opportunitiesIncluded
Compliance watch on copy & creativeIncluded
One combined monthly report + strategy touchpointIncluded
Monthly retainer$550 + GST
◆

The bottom line. A one-off $950 + GST in Month 1 builds both sides: the YouTube video SEO across all four videos, and the compliant Meta campaign with verification, creative and tracking. The monthly retainer of $550 + GST then runs and optimises both platforms and reports on them. Your Meta ad spend of around $1,000 / month sits on top, paid directly to Meta with no markup, and you can scale it up or down at any time.

All fees are quoted in Australian Dollars and are exclusive of GST. The one-off setup fee is $950 + GST, invoiced in Month 1. The monthly retainer is $550 + GST, invoiced on the same date each month and continuing month to month until cancelled. A suggested Meta ad spend of $1,000 per month is paid directly to Meta with no markup, and the exact figure is confirmed with you before launch. Paid and organic results depend on the videos, the audience and the wider market, so performance figures are objectives based on current data, not guarantees. This proposal is valid for 30 days from issue.

07 · Next Steps

Ready to get started

01
Accept below
Confirm your name and role to accept the scope and investment, or send through any questions first.
02
Access & verify
We're granted access to the channel and ad account, start Meta verification, and build the YouTube SEO.
03
Meta launch
The compliant campaign goes live across Facebook and Instagram, the YouTube work is published, and the retainer starts.
04
Reporting
Your first combined report lands at the end of Month 1, with Meta results and YouTube watch time tied to enquiries.

Accept this proposal

Enter your name and role to accept the scope and investment set out above. Accepting opens a pre-filled email to confirm with Fresh Digital.

✓

Proposal accepted

Robert Hickey, Director at Fresh Digital
Your key contact
Robert Hickey
Director, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the brief through to handover.

Fresh Digital · Australia's digital partner · 14 years of search & digital
rob@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226